The holiday was established during the civil rights era to commemorate African heritage. The colors black, red and green are part of Kwanzaa celebrations due to their special significance, according to PBS. Black represents the people, red is for the blood uniting all those with African ancestry, as well as the blood shed during slavery and the civil rights movement and green is for the lush land of Africa. These colors also reflect the Pan-African movement itself. Dr. Maulana Karenga: African Diaspora in California (USA). Creator of Kwanzaa, Activist, Scholar, Founding Member of Several National African-American Organizations in the USA. http://africandiasporaleaders.com/maulanakarenga/
http://www.huffingtonpost.com/entry/kwanzaa-2016_us_585c29a9e4b0eb586485acce
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